Completed a series of video edits for the UHN team at Princess Margaret Cancer Centre.
Located in Toronto, Ontario, the Princess Margaret Cancer Centre is one of the premier scientific research centres and teaching hospitals in the world. The facility sees over 1,000 patients every day and can deliver diagnostic, treatment, and follow-up care to close to 200,000 patients and their families annually.
For this project, I edited 9 videos covering a sensitive topic in men's sexual health. This involved trimming out specific terms without interrupting the flow, blending in new logos and eliminating any background music.
Follow the link to view one of these clips.
Working with Zarr Tech, I created the website copy as well as a blog post for Varius Business Solutions, an HR consulting firm.
Varius Business Solutions is the premier provider of professional human resource, recruiting, payroll and administrative management. It manages time consuming peripheral activities for executives, so that they can focus on their core business priorities.
For this project, I wrote 5 pages of original copy for Varius' new website as well as a search-optimized blog post entitled "Cost of a Wrong Hire."
Visit the link below to see the website as well as the original blog post.
Working collaboratively with Merged Media, I created several long-form, SEO-driven articles for Gun Forest, experts in gun safes and accessories.
As a participant in Amazon Services LLC Associates Program, Gun Forest provides reviews on gun safes and accessories to consumers. For every qualified purchase made from their recommendations, the associates at Gun Forest receive a competitive commission.
For two months, I completed several long-form, SEO-driven articles on gun accessories, ranging from 2,000 to 4,000 words. Visit the links below to view my work.
Working with Zarr Tech, I created eCommerce content for an important client, VASSI, a high-end men's clothing store
One of Toronto's oldest menswear designers, VASSI provides highly personalized service and contemporary styling directly from Italy.
For this project, I wrote the introduction to VASSI's Shopify page for their exclusively-designed, handmade pocket squares. Visit the link to below to see more details.
Working collaboratively with Zarr Tech, I refreshed and created new content for Ground Floor Industries Inc., a Canadian construction company.
Since 2004, GFI Inc. provides customers final preparations on floors in high and low rise buldings, as well as commercial buildings in the greater Toronto and surrounding area.
For this project, I created over 8 pages of fresh, SEO ready content for GFI Inc's revamped website, including the About Us and services on offer. Visit their website below to see more.
Working with Full Contact Marketing, I created website copy for one of their clients, St. Joseph Dental, a dental practice based out of Markham, Ontario.
With over 25 years of experience, St. Joseph Dental offers comprehensive family dentistry for patients of all ages.
For this project, I wrote original copy for St. Joseph Dental's new website, totaling a little over 10 pages. Visit their website below to see more.
Working with Arundati Dandapani, I wrote an analytical, research-based article for Generation1.ca, a site dedicated to sharing the stories of Canada's first-generation immigrant movers and arrivers.
Generation1's stories reflect consumers, societies, workplaces, cultures, technologies and their range of spellbinding problems, needs and innovations across sectors and industries.
For this project, I wrote an original article on the controversial 2019 Ukrainian elections, analyzing how it might impact Canada's vote on October 21st.
Working with Felicia Empey, I wrote an original article on the psychological aspect of job hunting for the spring edition of the IABC/Toronto Communicator!
IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines. Since 1970, it has supported a community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.
For this project, I wrote an original article on how communicators can adopt the Mama mentality from Kobe Bryant, to gain a competitive edge in their job hunt!
Raptors Rapture is a fan-curated site for Toronto Raptors news, rumours, player and team updates, commentary, trades, analysis, opinion and more!
As a contract writer, I wrote original, SEO-driven content on a monthly basis. Working collaboratively with other writers, I also pitched and shared story ideas on Slack as well as tracked the performance of articles using FS Analytics.
Visit the link below to see more of my featured articles.